Chinese Shoe Deals Can Provide More Opportunities for NBA Players
Tony Parker of CAA Leaves Nike to Join Peak
San Antonio Spurs G Tony Parker has left Nike to join Chinese shoemaker Peak, where he will serve as the company's ambassador according to Marc Limacher of SPORTUNE. His new deal pays him anywhere from $2.6m-4m. His Nike deal was between $1.5m-1.32m.
This isn't the first time that a player represented by Creative Artists Agency have made a deal for a client to join a Chinese shoe company. More importantly, this could also provide additional opportunities for Parker in China as it did for Dwyane Wade of the Miami Heat.
Just as Steve Heumann represents Parker at CAA, Leon Rose represents Wade. In November, we asked Rose a question during a panel discussion at the ivy Sports Symposium regarding Wade signing with a different Chinese shoemaker, Li Ning.
"Wade’s new shoe deal in China with Li-Ning is a ground breaker. Another thing we did with Wade was that he wrote a book about Fatherhood, which was a New York Times best seller. And as a result of the Li-Ning deal we were thinking if the book could also be marketed in China as well. So now we have the book printed in Chinese and being distributed in Asia. So there’s a whole new business plan that arises out of that."
It seems CAA is pioneering a trend that is taking advantage of the world's most populous country where basketball is continuing to gain popularity. Players wearing shoes from Peak is actually commonplace these days, especially in the NBA. The shoemaker ranks 4th in the number of NBA players wearing the brand with a total of 14 players. That's more than Reebok and Converse have combined. According to HoopsHype.com, other players wearing their shoes include Javale McGee, Shane Battier, and Kyle Lowry to name a few.